MotherBar
Creative Lead / Brand Identity / Art Direction
2019-2022
MotherBar is a wellness company created for all those who mother. Empowering us to let go of the unrealistic societal pressures to "do it all" and instead take a moment to just be. Prior to launching, MotherBar's packaging design was awarded 3rd Place in the Tobacco and Cannabis Category in the 2022 Dieline Awards. Designed with creative branding agency, Nice People, the flagship 'Moment' mint's blue-green colored tube with holographic foil invite the consumer for a moment of reflection just as the product does itself.
Renasense
Brand Identity / Art Direction / Messaging
Renasense; the raw beauty of a body unfinished, loved fully, like an art work in progress. Renasense is a modern atelier formulating body care products in small batches to honor, rejuvinate, and celebrate the stages of the feminine experience through pregancy, postpartum, and beyond. Maternal Ritual Oil is a high-quality, incredibly potent cold-pressed oil promising an extraordinary moment of centerdness and grace. Carefully formulated to soothe your skin, bring you into a state of calm, and allow you to connect deeply with yourself. Featuring 13 active botanicals infused into one beautiful bottle.
Modern Animal
Brand Design / Brand Copywriting
Better veterinary care starts here. Founded in 2018, Modern Animal offers pet parents flexable memberships to modern clinics, experienced veterinary professionals and services, instant appointment booking in the Modern Animal app, and 24/7 access to virtual care consultations whenever you need it. With 18 clinics (and counting) Modern Animal is reimagining veterinary care, and expanding their reach to new locations and communities.
Avilla
Brand Refresh / Logo Design / Art Direction / Copywriting
AVILLA offers handcrafted jewelry and vintage treasures that honors the natural world. Each piece is a tangible reminder: embrace the art of slow living. In our jewelry, the use of solid brass, sterling silver, and recycled 10K gold in their purest forms creates a patina effect — a celebration of aging and becoming; unmanipulated, raw. AVILLA Jewelry, with it’s signature hand-textured metal and artisan beads from around the world, is chosen and beloved as heritage keepsakes for everyday wear and gifts to mark milestones.
Fe
Art Direction / Casting
Based in Bend, Oregon, Fe, is a wellness brand focused on regenerative farming education and the formulation of naturopathic, small-batch hemp-seed oils and products intended to nourish the skin and balance the central nervous system. Fé products are fully traceable, ensuring only five hands from earth to bottle to body. Family owned, with roots in farming for generations, Fé preserves the long held connection between humans and plants. Credits: photography, Nicole Mason; model, Logan Alcosiba; model management, We Speak Models.