Stratigic Partner,
Creative Ally.
Grounded in art and shaped by a decade in strategy, branding, and coaching—my work centers on helping founders access the clarity, support, and resources needed to bring their ideas into the world.
WHY I DO THIS WORK
It’s easy to loose yourself while building in public
—following trends, chasing growth, or trying to measure up to expectations that never quite fit. Over time, pressure adds up. Beneath the swell, many of us begin to feel lost, drained, or disconnected from our gifts, showing up in ways that feel out of alignment with our true north. Until we seek the support we deserve…
Still, the strongest work begins when you return to yourself
—when your values, instincts, and goals are in conversation with the world you’re entering, rather than overshadowed by it. When the parts that make you who you are find integration and expression. When you begin to make moves in partnership with allies who understand you on a deeper level.
My role is to help you shape a home for your work that makes space for all of who you are.
HOW I WORK
Making fewer better choices
I work at the intersection of strategy, creativity, and human experience. Balancing research and insight with intuition and an internal compass (we have all the answers within). I guide you to listen deeply before deciding. Making fewer, better choices instead of chasing everything at once.
Whether we’re crafting a logo, refining language, or navigating a moment of transition, I approach the work with devotion, precision, and a bit of humor to lighten the load. The process matters. The people matter. And the work should feel aligned, not rushed or forced.
What people are saying
WHAT I DO WELL
I help people find clarity when things feel complex
I translate vision into language, structure, and form
I guide founders through growth without losing themselves
I make the intangible feel grounded and actionable
Foundations
My work is rooted in creative practice, communication, and a deep curiosity about how people make meaning. I studied Culture Studies and Communications at San Francisco State University, grounding my approach in storytelling, language, and human connection. I later continued my studies in Ghana and Brazil, experiences that broadened my perspective on culture, communication, and creative expression.
Alongside this academic foundation, I’ve pursued ongoing professional training in design thinking, graphic design, and art direction—blending creative intuition with applied strategy in the work I do today.
Approach
At the core of my approach is community participation. Shaping work that feels genuinely connected to the people it’s for—bringing personality and authenticity into every touchpoint.
My background in creative marketing and PR taught me how perception and image are shaped. Building my own business, I developed a balance of business, creative, and strategic thinking. I feel just as at home shaping big-picture direction as refining the details that set a brand apart.
Along the way, I’ve continued refining my craft through training in Advanced Design Thinking at IDEO University, Graphic Design through the Adobe Professional Program, and Art Direction with Roberto Platas of McCann Worldgroup through ELVTR.
The Way I Move Through the World
Depth over performance
Committing to depth in conversation, complexity in relationships, and work that means more than appearances.
Room to be human
No perfection, and no punishment—just learning, continuing, seeing things as we are, and sharing even unfinished work.
Everyday creative living
Letting creativity exist beyond work — in how I dress, host, cook, rest, mother, and dream.
Growth with grace
We can evolve without abandoning ourselves in the process. Knowing some seasons aren’t about growth while others are.
Softness and strength
Honoring tenderness as much as resilience — both are forms of power. Knowing when to push, and when to pause.
Being selective
Coming back to the internal compass to cut through the noise, choosing fewer better things, and taking on less.
PERSPECTIVE OF THE MOMENT
Navigating shifts in work, identity, and place
Becoming a mother in 2025 with the birth of my son, Leo, reshaped the way I understand identity, ambition, and purpose. Before motherhood, my work was the clearest expression of who I was. Each professional milestone felt like proof that I was becoming more myself — more established, more confident, more secure.
Motherhood invited a different kind of growth. Time away from work meant stepping out of the pace I knew and into a season of redefinition. I am returning not as the person I had been, but as someone more aware of how change and evolution shape us. This chapter deepened my belief that our roles, seasons, and lived experiences are not distractions from our work — they are the very things that give it depth.
Ways to Work Together
Different entry points, shared intention.
Long-Form Brand Projects
End-to-end partnerships with founders and teams across strategy, creative direction, design, and brand marketing.
Private Intensives
Short, focused engagements for clarity, refinement, or momentum—without a long-term commitment.
From deep, long-form partnerships to focused intensives and reflective group work. Each path is designed to meet you where you are, offering the right level of support for the season you’re in.
Consulting & Coaching
Steady strategic and reflective support for founders navigating growth and change in their lives and work.
Slow Studio
A seasonal group program for mothers, women founders, and creators building meaningful work at a sustainable pace.
