Olá, I’m Kaley Isabella
Part trusted mentor, part strategic partner, I help women translate their vision into a clear strategy backed by creative teamwork — and connect them to the right resources and people to make their dreams tangible
Women have been pounding the pavement for centuries, chasing after accolades, striving for unattainable levels of perfection, and trying to please everyone else.
I’ve been there. And since you’ve found your way here, I think you might know the feeling all too well. Whether you’re trapped in a corporate culture glorifying overwork, battling burnout as an established founder, or buckling under the collective weight of work demands and caregiving responsibilities, know that I see you.
Drawing from my own journey, I deeply understand the toll this lifestyle takes on women, as I’ve faced many of the challenges that my clients are going through, from paralyzing perfectionism to imposter syndrome.
My holistic approach prioritizes sustainable growth, breathing room, and nonnegotiable rest — It's about lifting out of the frantic hustle and instead mindfully savoring every stage of your journey. And it’d be a joy to help you do that, too.
Specializing in holistic brand development and seamless launches, I support women – especially mothers – in finally harmonizing their personal intentions and professional aspirations.
By encouraging clients to consider their overall well-being throughout the brand shaping and business building process, I empower them to figure out what they need in order to thrive in life and business. We’re then able to work backwards, centering their brand around that vision for their future.
In the process, I advocate for challenging hustle culture values like the glorification of workaholism, lopsided work-life balance, sacrifice of mental and physical health.
The way I see it, rest and our relationships are non-negotiable aspects of our lives; they sustain us and provide the energy to navigate a high-speed, rigorous world.
Currently inspired by
Mapping out brand values over a glass of orange wine
Breaking up with hustle culture for good
Authentically leading
Accepting support
Honoring intuition
The Résumé
Experience
With over a decade of experience, I've shared my expertise with executives as a brand strategist, creative director, and community builder. My background spans roles within agencies, in-house positions, and five years as a business owner running my own brand consultancy.
Education
I graduated from San Francisco State University in 2012 with a Bachelor's degree in Culture Studies (Formerly, Cultural Anthropology) and a Minor in Communications.
I studied abroad at the University of Ghana, Legon, and continued my studies in linguistics and the performing arts at the University Federal da Bahia in Salvador, Bahia, Brazil.
Certification
I hold three core certifications that underscore my expertise:
◯ Advanced Design Thinking, IDEO University in San Francisco
◯ Graphic Design, Adobe Professionals Program
◯ Art Direction, ELVTR x Roberto Platas, McCann World Group
These certifications reflect my commitment to continuous learning and excellence within the disciplines of design and visual communications.
Hear it for yourself
Thoughtful words from past clients
It’s time to take a diferente approach
I’m committed to accommodating my clients’ growth and evolution alongside their business growth. Of course, results like retention rate and revenue matter, but so does honoring your pace, instincts, and needs.
After all, when you’re a founder, you’re not separate from your brand – your business ideas are born from your experiences and hopes for the future. Whether you're developing a personal brand or a product line, I create space for your growth and your brand's growth to unfold alongside each other.