Brand Strategy, Design and Creative Direction you can feel
More than ten years of partnering with founders to shape emotionally resonant brands has led me here—to a consultancy grounded in long-term partnerships, alongside a set of considered offerings for different seasons of growth.
TAKE A LOOK ↓
Whether you’re laying the foundation, going to market, or scaling your company tenfold. We have meaningful work to do.
PATHWAYS TO WORK together
INTENSIVES & WORKSHOPS
Long-form Brand PROJECTS
Community Program: Slow Studio
Long-form Brand Projects
Long-form partnership defines this consultancy. Designed for founders building with intention, the work spans strategy through execution—shaping vision, aligning collaborators, and guiding delivery from concept to launch and beyond. Each engagement is immersive, end-to-end, and grounded in clarity, alignment, and long-term growth.
Immersive, end-to-end brand direction, at your service.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
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A DIFFERENCE YOU CAN FEEL
Emotion-Led,
Human-Centered Work
We center human emotion and connection. Not only in the finished brand or marketing outcomes, but in how we work together. We believe the process matters as much as the result. Collaboration, communication, and care are foundational to our practice, shaping partnerships that feel thoughtful, respectful, and generative. The work is designed to resonate on a human level—internally with teams, and externally with audiences.
Agency Experience,
Boutique Approach
We bring the rigor of agency experience with the care of a bespoke consultancy. Projects are managed end to end, with the ability to coordinate complex workflows, align stakeholders, and deliver clear documentation and presentations when needed. At the same time, we work with a limited number of clients each year—ensuring depth, focus, and meaningful partnership rather than scale.
Research-Driven, Thoughtfully Positioned
Our work is grounded in field research and discovery. We take time to understand the landscape you’re entering. Your audience, category, and cultural moment, using participatory and community-informed research to gather feedback and ensure your brand is reflective, responsive, and relevant. Positioning informs every decision, from voice and tone to campaign design, with each choice tied clearly back to your mission and customer.
Flexible, Evolving Engagements
Our engagements are designed to evolve. Because we work alongside you over time, we recognize that needs shift as the business grows. Support can expand or contract depending on the moment—ramping up during launches or periods of growth, and pulling back when focus or integration is needed. The partnership remains responsive and sustainable.
Praise from past clients
“Kaley is a master at making her clients feel truly seen and heard. She is an infinite well of wisdom and goes above and beyond to deliver practical strategy that assists in elevating my brand and business to be where I want it to be.”
— ELLE G.
“Kaley understood who I was and what I want to accomplish and held up such a beautiful mirror to my gifts, strengths and talents in a way that made me feel like she was rooting for me to win.”
— MARA S.
“Remarkably, we achieved every goal I had set for the project, thanks to Kaley’s adept guidance and execution. With the foundation she’s helped lay, I am ready to move forward with confidence, knowing that I'm on the brink of something truly remarkable.”
— Jessie C.
Focused Intensives
Private Intensives offer a concentrated way to work together—designed for founders who need focused support without a long-term commitment. Ranging from one day to three weeks, these offerings are ideal for building foundations, sharpening specific skills, or creating key elements that support your work. I step in, contribute deeply and efficiently, and help you build or refine what matters most so you can carry the work forward with clarity and ease.
Impactful work, without the long runway. Focused sprints, expert guidance, and clarity that moves you forward—efficiently.
How it work
We're not here to follow trends—we're here to build something timeless. With a blend of creativity, strategy, and heart, we help ideas come to life.
We’re in this together
Achieving a strong brand and market launch while staying balanced and supported takes a village, and that’s a good thing.
Collaboration isn’t just about having less on your proverbial plate for the sake of it. Research shows women entrepreneurs naturally seek support networks, advice, and collaboration more than their male counterparts.³
One study even suggests that women-owned businesses who collaborate with others see better revenue growth and job creation.⁴
As women, we’re attuned to the beauty of collaboration. It’s how we thrive. And as a founder – especially as a solo founder – you deserve to have someone behind the scenes who you can trust to understand the ins and outs of your vision, uphold your values, and nurture your business in the right direction.
In my services and programs, I step in as a strategic partner and coach. Think— brand positioning, design, brainstorming, and guidance plus a million other things you don’t have to navigate alone.
Flip through the signature services
What people are saying
FROM ONE FOUNDER TO ANOTHER
Values-Centered Launch Toolkit
Prompts and Resources for a Meaningful Brand Launch
Navigating a values-centered launch is about so much more than getting your brand up and running. For the intentional founder, a successful launch requires you to look inward and outward, as you discern why the launch is important to you at this precise moment in your life, and how you want it to be transformative. In this free toolkit, I’ll walk you through a potent process of self-reflection, as well as the aspects of a launch done with delegation, support, and teamwork.
More avenues for support
Group Programs for Founders + Mothers
Casa da Sua Marca is a nourishing community and mastermind program for the multi-passionate founder who’s ready for accountability, belonging, and that I’ve-been-there-too feeling.
As entrepreneurs, we often feel like we’re supposed to do it all on our own. We avoid sharing the vulnerable parts of our journey. But the reality is, strong brands and satisfying lives aren’t built in isolation. We need other people – and particularly soulful women - in our corner and on our team.
Footnotes
¹ McKinsey & Company
² Working Mother Research Institute
³ Babson College
⁴ National Women’s Business Council